My love for computers started early. At 9 years old I was already taking apart old PCs just to see how they worked, and instead of playing on other people's gaming servers, I wanted to build my own, with the things I actually liked in it, so early on that I didn't even realise I was learning how systems work. That curiosity never really faded, it just grew up with me. It's what pulled me into a Creative Computing degree at University of the Arts London, where design, code and storytelling were never taught as separate skills, and it's the same instinct I've built everything on since.

Most agencies ship a website and call it done. I've never been interested in that version of the job. What actually excites me is the point where technology, design and culture collide, where a Shopify build becomes a brand statement, where a 3D product experience feels closer to art direction than e-commerce. Somewhere along the way I stopped thinking in one off projects and started thinking in products, ideas that start out clunky and half formed in my head, and don't leave me alone until they've been rebuilt, rewritten and reshaped enough times to actually feel right.

Under the hood that means working comfortably across the full stack, from Next.js, TypeScript and React on the front end to Supabase and Python behind the scenes, alongside Shopify, AI automation tools and 3D software depending on what a project calls for. I'd rather know enough to actually build the thing than just direct someone else doing it. I'm not a developer who happens to do creative work. I'm a creative who happens to know how to build.